About Us｜2BC

About Us

As a specialist of B2B sales & marketing that delivers results to our clients, we are convinced that the execution of marketing activities that are best for a respective business benefit both sellers and buyers. By continuously supporting our clients to create, execute and upgrade a new sales generation model, we are committed to the realisation of a more productive society.

Company Profile

Company	2BC, Inc. (2BC K.K.)
Corporate Number	7 0109 0103 2282 (Corporate number site)
Company code	D-U-N-S# 692083435 \| TDB# 772010271 \| TSR# 30-020232-6
Our management	Jun OBANA, Chairman/Representative Director Tomoaki Mitarai, President/Representative Director Muneharu Hayashi, Outside Director
Capital	35 million JPY
Office	Barbizon 5F, 1-10-6, Jinnan, Shibuya-ku, Tokyo, 150-0041, JAPAN Barbizon 5F, 1-10-6, Jinnan, Shibuya-ku, Tokyo, 150-0041, JAPAN
Phone number	+81.(0)3.5784.0783
Our offerings	B2B sales and marketing support Implementation of sales and marketing procedures into organisations B2B marketing strategy and operations Marketing technology support

2BC Leadership

Jun OBANA,　Chairman/Representative Director

: Jun is a well-recognised thought leader in the field of B2B sales and marketing. Prior to establishing Crossshift (the predecessor of 2BC) in 2013, Jun held a vice-president position at Bridge International Corp, the most prestigious inside sales outsourcing firm in Japan where he developed field-sales and inside-sales alignment models for major foreign IT companies operating in Japan. He also founded Marketing Engine, the first inbound marketing agency in Japan in 2012 where he promoted inbound marketing practices as a certified HubSpot Partner. Earlier, Jun was an account sales manager at Tokyo Electron Device and was in charge of the Matsushita group (currently the Panasonic group). Jun holds a Bachelor degree in Economics from Shinshu University. In the winter time, he is an accomplished ski player.

Tomoaki MITARAI,　President/Representative Director

: Tomoaki joined 2BC as a consultant in 2014. He lends his extensive experience in strategy formulation and system utilisation to clients. Prior to joining 2BC, Tomoaki was an account executive at salesforce.com and was in charge of mid-market accounts and enterprise accounts. Earlier, Tomoaki was a sales manager at Recruit where he acted as an advertising sales leader and received multiple awards for his achievements in sales and for his leadership. He also held an account leader position in charge of one of the major automobile manufacturers in Japan at Hewlett-Packard. Tomoaki was born in Kyoto and holds a Bachelor of Arts degree in law from Doshisha University. He often enjoys fishing and is a strong believer that sales and marketing are like fishing.