Demand generation support services provided by 2BC

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DEMAND GENERATION
SERVICE

DEMAND GENERATION SERVICE

Activities for lead generation/nurturing and fostering prospects (leads)

Demand generation support services provided by 2BC

Demand generation support services provided by 2BC

How decision-making units buy and required forms of communication continue to diversify.
It cannot be said that the only communications required by decision-making units are those through sales reps, but rather it is necessary to select appropriate means of communication according to customer circumstances and phases. Within this context, in the formulation and implementation of plans for lead (prospects) acquisition, nurturing and fostering activities aimed at increasing sales, there are no respective target user databases, no understanding of how to properly nurture and foster them, nor any sales resources. As such there are many challenges facing the inability to foster positive awareness of sales. With regard to these various challenges, 2BC will certainly continue to proceed with activities leading to sales by deriving optimal solutions for your company from a wealth of experience and a solid track record.

Lead acquisition campaign support

 

Here we provide support for an area referred to as lead generation (prospect acquisition). In the examination and implementation of such a campaign, it is essential to keep in mind that this is not merely collecting a number of leads in a random manner, but rather the campaigns that should be implemented differ depending on the value appeal for what kinds of targets and where the sales process starts.
Given the necessity of acquiring leads, moreover, if there is a product or service for which a market has not yet been identified or formed, it will be necessary to convey the impact this will exert on your business to the management hierarchy. Then, if a product or service is located in a mature market, it is important to convey competitive advantages from a standpoint of cost and operations to the information systems department and also to be aware of the market maturity of your company’s products and services
We support one-stop selection and implementation of optimal campaigns for your company from a wide variety of lead acquisition campaigns.
* Coordination of demand and sales channels for advertising agencies and media as well as content production is possible with one-stop support at our company.

2 Lead nurturing support

 

We provide support in an area referred to as lead nurturing (prospect nurturing). In the examination and implementation of such campaigns, it is necessary to prepare mechanisms and contents that deliver the communication required by prospects until sales departments are ready to accept proposals for these prospects. In addition to communication efficiency and automation for e-mails and client websites that utilise technologies represented by marketing automation, there are cases where a human communication function exhibits effectiveness. Accordingly, we support one-stop selection and implementation of optimal campaigns for your company from a wide variety of lead nurturing campaigns.
* Examination, selection, implementation and operation of campaigns for inside sales as well as content production is possible with one-stop support at our company.

When implementing any campaign, consideration must be given to narrowing down leads (lead qualification), clearly defining handover criteria and their meaning throughout entire selling teams, and making this into a working mechanism. 2BC can support acquisition, nurturing and fostering activities for leads (prospects) that lead to fruition because we arrange sales process designs that are derived from customer purchasing processes and communication designs at the strategy formulation stage.

Demand generation support, examples of actual results

Lead acquisition campaign support
Examples of actual results:

Formulation and implementation of campaign plans that efficiently acquire target leads
Based on marketing strategy and buyer journey, we formulated and implemented a lead acquisition campaign plan with what kinds of communication channels that should be utilised for leads that meet defined target conditions and what kinds of plans for what kinds of media to select. This plan also included how to combine these.
Optimal communication contents during lead acquisition/content design and production/packaging
Based on the buyer journey, we designed, produced and packaged what content communication would optimal for target subjects with each lead acquisition campaign, and what content forms and how they should be delivered.

Lead nurturing support
Examples of actual results:

Follow-up process for acquired leads and formulation of sales handover criteria
We built a mechanism that facilitated the creation of sales opportunities by nurturing acquired leads effectively and efficiently by designing a process to hand over leads to the sales department as opportunities, and by clearly defining criteria to deliver to the sales department while in close cooperation with them.
Building organisations that implement follow-up to acquired leads and managing implementation
We built an organisation that implemented a series of tasks up until handing over acquired leads to the sales department, which was represented by inside sales. We also managed the task design and implementation for this organisation. We designed communication that provided the information needed by the nurturing phase leads in a timely manner and produced contents and scripts. Then, we also performed management and planning tasks involved with strengthening inside sales.
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